Amy Williams wins this year’s GDST Trailblazer award

We are delighted to announce that this year’s winner of the GDST Trailblazer Award is Shrewsbury High School alumna, Amy Williams.

Amy is the founder and CEO of Good-Loop, an ethical online advertising platform, created to meet the urgent need for more ethical, transparent and effective online advertising.  Good-Loop technology creates and distributes ‘ethical ad formats’ to premium websites and social platforms globally. Once someone chooses to engage with the advert they then unlock a free donation, funded by the advertiser, and can choose which cause they would like to support. The charities Good-Loop partners with include WaterAid and Save the Children.

“My time at GDST gave me the confidence to believe I can do anything and the friends to know that when I inevitably fail, it won’t keep me down”

Good-Loop is also the only advertising technology company in the world to achieve B-Corporation status, donating 50% of revenues from every single ad to charities around the world.

In adddition to being this year’s GDST Trailblazer Award winner, Amy has been recognised in the highly prestigious Forbes 30 Under 30, Ad Age’s 2020 Women to Watch and as a UN Women Global Innovator. She recently appeared on UN Women’s Impossible to Ignore campaign in Times Square, New York.

Summing up her experience at Shrewsbury High School, Amy said, “My time at GDST gave me the confidence to believe I can do anything and the friends to know that when I inevitably fail, it won’t keep me down.”