Use of Communication Channels

We use a number of communications channels, both online and offline, including digital media platforms to connect and engage with our wider school community. Our primary objective is to foster a sense of community engagement, provide students, parents, and staff with real-time updates on events, announcements, and facilitate meaningful discussions. For this reason, the majority of our digital communication channels are public.

Communications channels

This document covers photo and video consent for online (digital channels) and offline (e.g. school publications, print) communications channels. When the term digital media is used in this policy, this includes digital channels including but not limited to Instagram, Facebook, YouTube, X (Twitter), LinkedIn, websites, newsletters, as well as external publications etc. References to images in this policy also refer to moving images/ video content.

What we post

We encourage our staff to use digital media in a way that showcases school life, including events, achievements, and day-to-day activities to create opportunities for interaction with parents, alumnae, and the wider community. Where images include students, we trust our staff to use their professional judgement to post appropriate images of students in line with the following principles:

1. Images should portray a positive and respectful image of our students and school.
2. Anything that might be seen as controversial or could reflect negatively on a student or the school should not be posted.
3. Where images or posts focus on the achievements or activities of individual students who are distinctly identifiable, we will only include the student if we have consent to do so.
4. We will only post the first name of students alongside their image, if at all. Separate permissions will be sought for instances where we propose including full names e.g. public sharing of exam results and achievements in the press/media.
5. When images focus on group activities rather than individual students, we rely on our legitimate interest to do this, and we don’t seek additional consent from parents or students.