Boundary breakers

When women’s cricket was show live on UK TV for the first time in years, the GDST was there, too, featured on advertising banners around the ground

When women’s cricket was shown live on UK TV for the first time in years at the end of September, the GDST was front and centre, appearing on advertising banners that wrapped around the boundary line at the Derby county ground.

The three T20 matches, England’s Women versus West Indies Women were broadcast live on the BBC and Sky with an estimated audience of approximately four million people. GDST advertising – featuring the GDST logo and ‘Where Girls Learn Without Limits’ appeared on the 360˚ perimeter LEDs that wrapped around the cricket pitch.

Tashi Shetty, Head of Marketing at the GDST, said: “This was a great place for the GDST brand to be seen – supporting the fantastic England team in a sport which is played across our schools.”